noun. The state or character of being shameless; utter want of shame; lack of sensibility to disgrace or dishonor; impudence.

noun. The state or characteristic of being shameless.

noun. An utterance or action which is shameless.

noun. behavior marked by a bold defiance of the proprieties and lack of shame

"To appeal to the traditional Indian psyche and make it more inclusive, the organizers softened the word "slut" by adding the Hindi word "shamelessness" to the title of the march."

boldness  daring  hardihood  hardiness  

Epicureanism  bawdry  buffoonery  callousness  deceitfulness