Nonrational
Wiktionary, Creative Commons Attribution/Share-Alike License
adjective.
Alternative spelling of
non-rational
.
WordNet 3.0 Copyright 2006 by Princeton University. All rights reserved.
adjective.
obtained through intuition rather than from reasoning or observation
adjective.
not based on reason
Word Usage
"True that ads drive brand loyalty in nonrational ways dealing with a particular product."
Equivalent
illogical
irrational
unlogical