noun. The act of laying down

noun. A physical mockup or layout of a page design

noun. A pattern of deployment

noun. A hand which is so strong that the declarer can simply expose it and claim the number of tricks required by his or her contract

"Dec 2012: Ed #5 suggests to you that your "laydown" (the number of books initially ordered and shipped on the publication date) looks good, and she'd like to see proposals for another 2 (full MS for the second by Mar, so they can slot you in Jan 2013, and a partial for the 3rd, to be slotted in Jan 2014)"

lay down  

letdown  lowdown