noun. Excessive publicity and the ensuing commotion.

noun. Exaggerated or extravagant claims made especially in advertising or promotional material.

noun. An advertising or promotional ploy.

noun. Something deliberately misleading; a deception.

transitive verb. To publicize or promote, especially by extravagant, inflated, or misleading claims.

noun. A hypodermic injection, syringe, or needle.

noun. A drug addict.

transitive verb. To stimulate or excite. Often used with up.

See hipe.

noun. Promotion or propaganda; especially, exaggerated claims.

verb. To promote heavily; to advertise or build up.

verb. publicize in an exaggerated and often misleading manner

noun. blatant or sensational promotion

"And the hype is already building for Nebraska defensive tackle Ndamukong Suh, touted as a potential top-three pick in the April draft."

air  bare  packaging  promotion  promotional material  

gipe  gripe  lipe  overripe  pipe  

ibm  stim  

LSD user  acidhead  acknowledgment  addict  advocate  

hyped  hypes  hyping