"Google Leadership (Defend/extend search leadership by owning meta-search verticals; To attack TV advertising budgets thru GooTube; Offer freemium small business spend on Microsoft software and essential utilities such as CRM), Web 2.0 Consolidation (shutdowns, rollups, followon rounds for winners, IPO's), Video/Social Media Monetisation (pre-rolls, TVC teasers online, MySpace content integration sponsorships) and Enterprise aka B2B 3.0."