WordNet 3.0 Copyright 2006 by Princeton University. All rights reserved.
noun.
the act of getting recruits; enlisting people for the army (or for a job or a cause etc.)
Word Usage
"The hook, of course, was Corey Pavin enlisting the Iraq veteran Major Dan Rooney to give a motivational talk to his Ryder Cup team, a decision which positively scandalised some."