adjective. Appealing to or designed for low-income consumers; downscale.

adjective. Designed for low-income consumers.

adjective. Of, or relating to the less prestigious sector of the market.

adverb. Towards the less prestigious sector of the market.

"She was without work for two years after Maurice was born but then, through the intervention of friends and lovers, secured a berth at the Od é on, downmarket from the Com é die-Fran ç aise."

upmarket  

midmarket  upmarket