noun. process in which a mark, usually a symbol or ornamental pattern, is burned into the skin of a living person or animal

verb. Present participle of brand.

noun. the act of stigmatizing

"I admit that the term branding suggests something other than what happened, my first image was of some sort of cross shaped device that burned the image into the skin."

branding iron  branding moment  

disapproval  

banding  commanding  demanding  disbanding  expanding  

alverno  bionic  c-axis  committeeman  competitiveness  

brand