noun. The act or process of adopting or the condition of having adopted the characteristics attributed to the bourgeoisie.

noun. The process of adopting or the condition of adopting the characteristics of the bourgeoisie; embourgeoisement.

"Here is an interview with Michel Pinçon in LeJournalduNet on the subject of the wealthy class in France and an interview on the "bourgeoisification" of Paris."

embourgeoisement  upwardly mobile